After moving to Pasadena, Texas, country boy Bud Davis starts hanging around a bar called Gilley's, where he falls in love with Sissy, a cowgirl who believes the sexes are equal. They eventually marry, but their relationship is turbulent due to Bud's traditional view of gender roles. Jealousy over his rival leads to their separation, but Bud attempts to win Sissy back by triumphing at Gilley's mechanical bull-riding competition.
When a beautiful first-grade teacher arrives at a prep school, she soon attracts the attention of an ambitious teenager named Max, who quickly falls in love with her. Max turns to the father of two of his schoolmates for advice on how to woo the teacher. However, the situation soon gets complicated when Max's new friend becomes involved with her, setting the two pals against one another in a war for her attention.